AXIS People Counter is a cost-efficient and scalable video analytics application for people counting. This business-improving application, installed on a network camera, enables accurate monitoring and analysis of customer flows. It is ideal for e.g. quick evaluation of marketing efforts, improving staff and store planning, or evaluating conversion rate if combined with point-of-sale data. In addition to people counting, this version can also estimate occupancy levels and detect and notify if more than one person enters within a set time interval or if people move in the wrong direction.